People love it when they click on a website and the landing page loads in an instant. A website and its pages’ loading speed may only be seen as minor to Dallas PPC professionals, but the truth is it affects ad performance. Online marketers, whether for SEO or PPC, must make sure that all aspects of the user experience are performing well, including how fast their pages load. Page speed is also a factor in Google’s ranking algorithm, which makes it even more important for Dallas PPC advertising.

One thing that is crucial for PPC is the landing page, or the page that users are taken to whenever they click on their ad. This page must provide original, useful, and relevant content according to what was advertised. It must be interesting enough to keep visitors on the site and encourage them to browse around. One of the determining factors here is if the page loads quickly. If it takes too long for the site to load, people would more likely leave it even before they see it, and that would ultimately impact their AdRank. This is why it is crucial for visitors to see what they came for as quickly as possible.

Landing page load times can be made faster by doing some little things. One of these is to remove unnecessary clutter from the page. Overwhelming it with complex graphics and unimportant content would bog down the load time. Be sure not to overload the page with images, and where possible, try to use smaller or compressed ones. CSS and JavaScript file sizes can also be greatly reduced by compressing them using various tools. These things all contribute to how fast the landing page will load.

Sometimes the landing page’s speed can be overlooked because people are expected to wait and see the page. This is, however, not always the case. Furthermore, page speed doesn’t just affect users but rankings as well. Those who are finding that their landing page is not doing so well in the speed department should contact companies that do PPC in Dallas such as Online Marketing Tree, who are experienced in PPC and SEO.

(Source: Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore, Search Engine Land, January 26, 2015)