What direction are the trends in web layout heading to? Business 2 Community, an online resource for business strategies including digital and social, published an article on the trending web design layouts this 2015.

Before discussing those trends though, it’s important to learn why they are becoming more significant. It can be traced to the rise of responsive design, which in turn can be traced back to the growth of mobile. In today’s internet usage, 60 percent is mostly mobile. Around 90 percent of adults in the U.S. own a cell phone and from that 90 percent, 58 percent own a smartphone. Moreover, smartphones aren’t the only ones that make up the mobile traffic. You should also count e-readers (32 percent of U.S. adults) and tablets (42 percent).

As mobile usage continues to increase, the emphasis turns to making a site perform at higher speeds. With responsive web design (RWD) growing more dominant, web designers can get more creative. These elements are the biggest influences to the trends in web layout for effective Dallas web design.

This year, websites are becoming more minimalist. The attempt is to de-clutter—taking out non-essential elements to give way for a faster, more streamlined user experience. The creativity of the web designers will come in on showing content hierarchy in a minimalist approach.

So, the following trends can be expected as reported in a Business 2 Community article by Wesley Bradley: Chrome (not the browser) is out as matte finish is preferred; distractions will be removed (no more gradients, shadows, rounded corners, etc.); utilizing typography for indicating content hierarchy; screens are filled by removing other things (e.g. scroll bars); minimal image and color use; more use of illustrations in place of stock images; split screens are to be used more; mobile-first approach will become more influential; and circles as call-to-action buttons (circular buttons emulate physical buttons).

Aside from keeping up with the trends, good Dallas website design also succeeds because of its influence on user behavior. Everything from the color to the ease of use can lead to more favorable consumer behavior.

If you own a business and don’t have time to learn how to code websites to achieve the elements described above, you don’t have to worry. You can hire an internet marketing firm that offers web design services such as OnlineMarketingTree, which likewise promotes responsive web design to their clients.

(Source: What Are the Trending Web Design Layouts?, Business 2 Community, Feb. 23, 2015)