Social media is one of the best tools businesses can use to expand their market base online.  Account set up is free and the potential market for business within the social media channels is tremendous. It’s a sea teeming with fishes upon which to cast your marketing net. The question is, are you using your net correctly? If your social media strategy is not giving you desired conversions, you may need to change your approach. A Dallas social media consultant will provide you the following tips to help you maximize your social media.

Be sensitive to your target market’s needs. Learning about their needs will help you interact with them on a more personal level. Scout online forums to know about their issues with the industry. Minimize promotional pitches; instead, focus on their concerns and find ways to subtly position your offerings as a solution to their problems.

Produce quality content. Post content both for your blog and your social media account. Good content enhances your authority as an expert in your field. Keep your target market’s profile in mind—their questions and their need of your product; you’ll never run out of combinations for topics with a niche-based approach. When outsourcing content generation to a Dallas social media firm like the Online Marketing Tree, provide the team with a list of topics which you think might interest your target audience.

Share something interesting. Share posts that are current and trending. Find a way to connect your articles and blogs to incoming seasons, societal gatherings, and other relevant issues. You may also use social media to relay interesting discoveries. If you can add a shock value to the topic by organically connecting two things that don’t quite relate when taken in separate context, then do so, and see how it works.

Use social media platform accordingly.  Let your tone suit the platform. Twitter is best for quick and casual updates while LinkedIn is more businesslike with opportunities to interact with potential clients and business partners.

Acknowledge comments. Social media is for engagement, not for generating spam-y promotions. Respond to compliments and questions in a timely manner. People basically like being noticed (otherwise, Facebook would have long gone out of business) and if they say something in social media, they expect a response.

Social media optimization is, arguably, the most exciting of all marketing tools; it is also task-intensive, requiring your SMO provider to create content and engage with customer feedback on a daily basis. It encourages creative marketing strategies to get one’s website in a prominent spot, allowing it to command an impressive presence.

(Source: 7 Ways to Improve Your Social Media Engagement, Social Media Examiner)